Blogs from the team
Get Ready for the BIG, BAD penguin
Google has just announced that it’s coming out with yet another Penguin algorithm update…and its going to be BIG! They promise that this one will once again change the way you’ve been achieving Search Engine Optimization. In fact, Google’s SEO guru, Matt Cutts, has recently said “search Engine Optimizers are not going to like this update”.
So what does Google want from the websites it serves up in a search engine user’s query results? Simply put…it wants sites to be as relevant as possible to the search engine user’s query. How does it determine which sites are worthy of being ranked highest? Google looks for sites that:
- Are market leaders
- Have market relevance in a geographic area
- Have a strong, loyal subscriber base
- Have a achieved a robust social media presence
- Have a natural number and quality of links
If your business is not generating interesting, action compelling content that others willing to “talk” about online then your ranking will soon begin to suffer. Your best defense is a good offense. Start today by creating a content building and distribution strategy. Stop paying for automated backlinks. Be interesting, authoritative and relevant and your site will be ready to handle this and other Google algorithm updates.
Remember, now more than ever, quality content is King…and it’s always good to be the King.